Affiliate marketing has an air of mystery to it since there is no clear-cut way of knowing if the person advertising a product is actually using it or has used it themselves. It’s important to note that both options can be true.
It took until 2009 when affiliate marketer professional Pat Flynn analyzed the various types of affiliate marketers and placed them into three distinct groups.
Even today, his analysis has been used to better understand the world of affiliate marketing and how each affiliate makes their money online.
Unattached Marketing
“Unattached Marketing” involves marketing a product that isn’t associated with your niche. For example, let’s say you are a beauty influencer and you’re trying to sell an online course about learning how to code. The two niches are radically different, and your audience may not fully understand what it is you’re promoting.
Involved Marketing
Next up is “Involved Marketing”. This is the process of selectively recommending products and services that you actually believe in as a person. As we enter an age where customers are becoming increasingly cynical, it requires more work to build trust in your audience. However, once that trust is established, you can suggest products that benefit your clients.
Related Marketing
“Related Marketing” is where you advertise services and products that you don’t use, but they are related to the niche you serve with content. Here again, you’ll need an audience to be successful. That audience can come from blogs, YouTube videos, TikTok, Twitch, or virtually any other online platform. The key ingredient is that you have influence in that niche and are a trusted voice for the products you promote.
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